"I have worked with Natasha for over four years as NSW Sales Manager, Australand and National Director Residential for Colliers International. During this time I have found Natasha to be an outstanding operator who has built Red Leopard’s profile on the back of her reputation to deliver quality results for clients. I will continue to utilise Natasha’s skills across several Australand projects and recommend her to companies looking for a first class PR consultant."
Dino Carulli
NSW Sales Manager, Australand
Founded in 1955, The Monarch Investments Group of Companies (Monarch) is one of the largest privately owned property developers in New South Wales. The company is currently developing or planning over 2000 land sites valued in excess of $500 million across New South Wales and more recently South East Queensland.
The first was to enhance Monarch CEO, Peter Icklow’s profile as a property industry leader and the second was to heighten awareness of the benefits associated with the company’s developments.
A comprehensive public relations strategy was undertaken by Red Leopard that encompassed a variety of initiatives to achieve Monarch’s business goals.
The results achieved for Monarch demonstrate Red Leopard’s results orientated mindset.
Highlights included:
More than 350 media articles secured in local, state and national newspapers, specialist trade magazines, radio segments and TV news programs. Front page articles in The Australian and BRW magazine in addition to commentary in numerous Australian Financial Review articles were part of this coverage.
Business relationships between Monarch and ASX listed companies were established following an elevated business profile.
Sales leads from media articles highlighting the benefits associated with the company’s lifestyle communities.
A joint press conference with Peter Icklow and the Housing Minister, The Honorable Tanya Plibersek MP was initiated and organised to highlight the success of the First Home Owner Boost Scheme.
Meetings with high profile politicians resulted from media coverage raising awareness about contentious property issues.
Inclusion of commentary from Peter Icklow in parliamentary notes regarding property industry issues.
Peter Icklow was invited to participate as a panel member at several Property Council of Australia events.
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