"Red Leopard achieved remarkable media coverage for both the Bowel Cancer Foundation and Bowel Cancer Awareness Week. Natasha’s focused mindset contributed to a level of exposure that we have never experienced before."
Professor Graham Newstead
Founder, Bowel Cancer Foundation
Australand is one of Australia’s major diversified property groups (listed on the Australian and Singapore stock exchanges). Landcom is the New South Wales government’s property development arm. Both companies are jointly marketing one of the largest communities in the North West – The Ponds. This $1.6 billion master-planned community features an 80 hectare bushland corridor as its central focus, surrounded by six man-made ponds.
Red Leopard was appointed to raise the profile of The Ponds, highlighting the positive attributes associated with living in this community, eventually comprising over 3000 homes.
A comprehensive public relations strategy was developed that covered public relations activities in addition to organising a launch event for the project and a subsequent community family fun day.
The Ponds is the fastest growing suburb in New South Wales and has achieved a phenomenal sales and growth rate within a three year time frame. More than 1200 land sales have already been secured with over 400 homes now occupied in the thriving suburb. The extensive media exposure combined with two successful events organised by Red Leopard have played an integral role in the suburb’s success. Notable achievements included:
The Ponds launch event attracted a crowd in excess of 4000 people from the local and broader Sydney areas.
Over 200 media articles featuring The Ponds in local, state and national newspapers, specialist trade publications were achieved in addition to TV news segments.
Sales leads were obtained from media articles about The Ponds.
The second community family fun day attracted thousands. Regarded as a great success, plans are underway to make it an annual event.
Sponsorship was secured for the fun day from Blacktown City Council, Blacktown Leisure Centre and Cumberland and Courier Newspapers.
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