"I have worked with Natasha for over four years as NSW Sales Manager, Australand and National Director Residential for Colliers International. During this time I have found Natasha to be an outstanding operator who has built Red Leopard’s profile on the back of her reputation to deliver quality results for clients. I will continue to utilise Natasha’s skills across several Australand projects and recommend her to companies looking for a first class PR consultant."

Dino Carulli

NSW Sales Manager, Australand

What Do Lobby Groups Have In Common With PR?

Many people think that lobby groups and PR companies are the same, however while they do have a degree of overlap, they are actually quite different. PR companies traditionally work across many areas – from celebrity PR to ASX listed organisations. Lobby groups predominantly work in one area and focus on providing a mechanism for commercial interests within government sectors. Lobby groups seek to influence policy and public opinion in favour of their client.


Some PR companies work in a similar area to obtain the same result, however the majority do not. A lobby group works towards a specialised focus and outcome, whereas a PR company working with governments generally has more general aims, seeking to inform rather than influence. In some ways, a lobby group is a specialised form of PR, focussed on one specific relationship.


Most PR companies work across several sectors, such as professional services, IT, heath, consumer and property. Government PR is only a very small part of the work undertaken by PR professionals.


Call Sydney public relations agency Red Leopard PR today to discuss how PR can help you.

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