"During the past 20 years I have worked with many PR advisors and media specialists and have not until now experienced the level of commitment, creativity and attention to detail Natasha has brought to our Australian venture. She has lifted the bar to such a degree that I am now reviewing our PR support in other parts of the world."
Chief Executive, ILX Group plc
Many people think that lobby groups and PR companies are the same, however while they do have a degree of overlap, they are actually quite different. PR companies traditionally work across many areas – from celebrity PR to ASX listed organisations. Lobby groups predominantly work in one area and focus on providing a mechanism for commercial interests within government sectors. Lobby groups seek to influence policy and public opinion in favour of their client.
Some PR companies work in a similar area to obtain the same result, however the majority do not. A lobby group works towards a specialised focus and outcome, whereas a PR company working with governments generally has more general aims, seeking to inform rather than influence. In some ways, a lobby group is a specialised form of PR, focussed on one specific relationship.
Most PR companies work across several sectors, such as professional services, IT, heath, consumer and property. Government PR is only a very small part of the work undertaken by PR professionals.