"I have worked with Natasha for over four years as NSW Sales Manager, Australand and National Director Residential for Colliers International. During this time I have found Natasha to be an outstanding operator who has built Red Leopard’s profile on the back of her reputation to deliver quality results for clients. I will continue to utilise Natasha’s skills across several Australand projects and recommend her to companies looking for a first class PR consultant."
NSW Sales Manager, Australand
Many people think that lobby groups and PR companies are the same, however while they do have a degree of overlap, they are actually quite different. PR companies traditionally work across many areas – from celebrity PR to ASX listed organisations. Lobby groups predominantly work in one area and focus on providing a mechanism for commercial interests within government sectors. Lobby groups seek to influence policy and public opinion in favour of their client.
Some PR companies work in a similar area to obtain the same result, however the majority do not. A lobby group works towards a specialised focus and outcome, whereas a PR company working with governments generally has more general aims, seeking to inform rather than influence. In some ways, a lobby group is a specialised form of PR, focussed on one specific relationship.
Most PR companies work across several sectors, such as professional services, IT, heath, consumer and property. Government PR is only a very small part of the work undertaken by PR professionals.