Many people think public relations was an invention of the 1980s, created by the champagne and caviar types which pervaded that era. History dictates that it has a much longer past. Public relations can be traced back to the early nineteenth century. Sigmund Freud’s nephew and student, Edward Bernays has been credited with being the ‘father of public relations’. When Bernays arrived back in the United States after the First World War he realised that if governments could use propaganda during the war to such great effect, then he could activate public opinion for business during peacetime. Realising that propaganda had negative connotations, Bernays named the field ‘public relations’.

In the early years, public relations shared some similarities to propaganda including elements of misrepresentation however todays astute audiences have dictated a move towards honest communication. Modern PR has moved in a new direction that focuses on elevating profiles, creating awareness and strengthening reputations through positive representation.

The world has changed and so has PR.

Call Sydney public relations agency Red Leopard PR today to discuss how PR can help you.