"I have worked with Natasha for over four years as NSW Sales Manager, Australand and National Director Residential for Colliers International. During this time I have found Natasha to be an outstanding operator who has built Red Leopard’s profile on the back of her reputation to deliver quality results for clients. I will continue to utilise Natasha’s skills across several Australand projects and recommend her to companies looking for a first class PR consultant."
NSW Sales Manager, Australand
Generally speaking, it is advantageous for virtually any business to employ a PR agency. The reason for this is that a good PR agency will tailor its performance to any business’s requirements by developing an individualised plan to maximise returns.
The focus of the plan depends on what the business does, where it is at in the business lifecycle and what it hopes to achieve. For some businesses, it may be as simple as writing and selling in a press release about a new product or service, for others it could involve the development of a national campaign to raise a company’s profile before it lists on the ASX. PR agencies use a variety of communication tools to increase business profiles.
PR is a cost effective way to generate media exposure, create new business relationships, draw attention to a new product or service, increase market share, develop relationships with government departments and enhance business reputations.
Like any other field, PR is a complex area that requires specific expertise and knowledge. Utilising the services of a PR agency is one of the most cost effective ways to increase your business profile and profits.